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滁州市工商局四措并举深化“商标富农”促进农村振兴

admin 1年前 373 0

  滁州市工商局把“商标富农”工作作为乡村振兴的有力抓手,采取有效措施让本地农产品变香饽饽,有效推动了农民致富,促进农村产品提质增效和农民增收。目前,全市共有商标总数17300多,涉农商标3200余件,中国驰名商标12件,中国地理标志证明商标5件。

  一是抓好地理标志商标切入点。通过大力宣传、强化指导、多方培训等方式,建立商标项目库和培育名录,加大农产品地理标志商标培育。目前全市拥有“天长龙岗芡实”““滁州贡菊”“明光绿豆”“全椒龙虾”“定远池河梅白鱼”等5件中国地理标志证明商标,切实促进了一方百姓致富。

  二是强化涉农商标注册覆盖面。按照“择优扶强、定向培育、跟踪服务”原则,深入农产品生产基地、农业产业化龙头企业进行调研,摸清全市“农、传、优”产品的资源、分布、流通及管理和动作等方面的现状及存在问题,加强对地方特色产品注册原产地证明商标的指导和服务。目前,全市共有涉农商标3200余件,拥有省级专业商标品牌基地6个。

  三是打造龙头产业核心竞争力。开展兴村强县行动,全力打造“一村一品、一县一业”发展格局,该市对有一定生产规模、市场前景看好的农产品企业进行重点帮助,以商标助力龙头企业做大做强,帮助其运用商标战略建立“以品牌促发展”的良好经营运营模式,促进农工贸一体化发展。天长市以“龙岗芡实”获批中国地理标志证明商标为突破口,大力创新和强化芡实的品牌建设,提升农产品价值,走出一条符合地域实际的特色农业发展道路。2018年该市芡实种植面积13万多亩,丰收在即,2017年铜城龙岗芡实大市场年交易额近5.2亿元,成为全国最大的农产品芡实交易市场之一。

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